The growth of information technology in real estate has provided benefits to both agents and consumers. Buyers and sellers are better informed and real estate agents are able to offer a higher level of service. Access to all that information can not replace the need for representation in the sales transaction. In the real estate industry, the number of agents, the use of technology, and economic growth have all increased together over the years.
Now consumers can view listings online, research neighborhood demographics, and even find a lender after shopping around for the best rates. All of this creates a more educated homeowner or buyer, who understands the benefits of representation.
The consumer can experience “information overload”. A real estate agent’s roll is to translate all the input, as well as assist with complicated matters like title insurance, inspections, legal documents, and contract negotiations. Technology can never replace good customer service that an agent can provide.
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